Basic version of the logo. Can be used on 4 backgrounds: blue, lettuce, pink and dark gray. Color of lightning and lettering changes depending on the background. Prepared 4 files on different backgrounds for better brain visualization. In each file the brain has reflexes of the background on which it is located, so use the correct files.

The logo of the modern version is used only when it is impossible to use the main version due to technological limitations or the complexity and style of the design composition.

Since the logo is complex and has, both vector and bitmap graphics adhere to the guard margin rule as stated on the page.

Examples of incorrect logo usage are provided. These examples serve as important training material to avoid mistakes and maintain consistency in visual identity. Please pay attention to these negative examples to ensure that the logo always looks its best and meets our brand standards.

Minimal version of the logo. Used when the main version of the logo cannot be used due to its size or background quality. It can also be used in various design compositions.

The main colors of the Brayn brand. They can be combined with each other in any proportions.

We have also prepared examples of gradients that you can use in your design. Gradients are an additional option, so it is desirable that they are not the dominant feature of the design.

Brayn's complementary brand colors complete the palette, allowing you to create a calm base (background) to diversify your compositions and highlight different elements in the main brand colors.

Brayn's complementary brand colors complete the palette, allowing you to create a calm base (background) to diversify your compositions and highlight different elements in the main brand colors.

The mobile application has a font system developed.

We use these elements both in the app and on social media. This is an important element of branding.

The main colors of the Brayn brand. They can be combined with each other in any proportions.

The main colors of the Brayn brand. They can be combined with each other in any proportions.

The main colors of the Brayn brand. They can be combined with each other in any proportions.

We have made more than 30 variants of ASO. And finally understood which approach works. Therefore, now we are simply improving and experimenting with new approaches in design based on it.

Examples of old ASO variants.

Design options of 2x ASO that we use for 0.11/0.12 versions.

Creatives are visuals used for user acquisition. We mainly work with two visual formats: static (pictures) and videos. We're now working with Meta ads only, yet will be expanding to other channels too.

In this presentation we have collected all the information about our values, mission and product in brief. Also pay attention to the design: this is the BRAYN style. We use it in our materia.

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